Proposal · 08.13.2026in partnership with
New Mexico Magazine
Circulation Program Audit & Prioritized Growth Roadmap.
Anna Maria Gonzales
Circulation Manager
New Mexico Magazine
Frank Lama
Chief Client Officer
NPS Media Group
August 13, 2026
Valid 30 days
Diagnose first, then commit.
Before committing to a larger circulation strategy, New Mexico Magazine needs an objective, data-driven view of how its Direct Mail, Renewal, Billing, and Gift programs are actually performing.
NPS proposes a structured audit across all program areas — historical performance analysis, offer/pricing/list review, renewal series and step-up pricing evaluation, donor segmentation assessment, and benchmarking against comparable subscription publishers — producing specific, prioritized recommendations rather than generic best practices.
Where New Mexico stands today.
What the audit is designed to deliver.
- 01Get an objective, data-backed read on where Direct Mail, Renewal, and Gift program performance is lagging.
- 02Stress-test renewal series structure, timing, and step-up pricing against category benchmarks.
- 03Evaluate donor segmentation and targeting effectiveness.
- 04Identify quick-win opportunities alongside longer-term strategic initiatives.
- 05Build a prioritized, resource-aligned roadmap before committing to a larger circulation strategy.
Proposed scope of work.
Comprehensive Program Audit
A full diagnostic of the programs driving paid circulation today, delivered as one consolidated findings report.
- Audit of Direct Mail, Renewal, Billing, and Gift programs
- Comprehensive findings report across all program areas
- Recommendations on optimizing digital acquisition sources
Data-Backed Recommendations
Findings are only useful if they can be acted on. Every recommendation is specific, sequenced, and mapped to the resources required.
- Specific, data-backed recommendations to improve performance
- Quick-win opportunities separated from longer-term strategic initiatives
- Execution priority and resource-alignment guidance
Methodology & Benchmarking
How we get there — a repeatable analytical process run in collaboration with the New Mexico team.
- Review of historical performance data across Direct Mail, Renewal, and Gift programs
- Analysis of offers, pricing, cadence, creative approaches, and list strategy
- Evaluation of renewal series structure, timing, and step-up pricing
- Assessment of donor segmentation and targeting effectiveness
- Benchmarking against industry best practices and comparable subscription publishers
- Collaboration with New Mexico stakeholders so findings reflect operational realities
Inputs needed from New Mexico Magazine: historical campaign and renewal performance data, current offers and pricing, list and segmentation detail, billing series creative, and fulfillment/reporting access.
Roles & responsibilities.
- Full audit of Direct Mail, Renewal, Billing, and Gift programs
- Benchmarking against comparable subscription publishers
- Consolidated findings report with prioritized recommendations
- Quick-win vs. long-term roadmap with resource alignment
- Stakeholder working sessions throughout the engagement
- Final presentation of findings and next-step options
- Historical performance data across all program areas
- Current offers, pricing, cadence, and creative samples
- List, segmentation, and donor file access
- Access to fulfillment and reporting platforms
- Stakeholder availability for interviews and reviews
Pricing & terms.
| Line Item | Rate |
|---|---|
| Circulation Program Audit (Direct Mail, Renewal, Billing, Gift) | $4,798.00 |
| Payment Schedule | 2 × $2,399.00 |
Single audit engagement of approximately 6–8 weeks, beginning September 2026. No auto-renewal. The engagement concludes with a final findings report and prioritized roadmap.
Ways to expand, when you're ready.
- +01Phase 2 — Ongoing circulation management, at a mutually agreed fee and start date
- +02Fulfillment oversight and vendor coordination
- +03Direct mail creative and offer testing execution
- +04Digital acquisition campaign management
Based on the audit findings and mutual agreement on recommended strategies, NPS can transition into an ongoing management role.
Let's get started.
- 01Review and approve this proposal
- 02Execute the agreement
- 03Schedule kickoff call and confirm data access
- 04Begin the audit in September 2026
Real engagement. Rigorous diagnostics. A clear path forward.
New Mexico Magazine's circulation programs generate real audience engagement — this audit will show exactly where that engagement is being left on the table.
NPS will deliver a rigorous, data-backed diagnostic with a prioritized roadmap, giving New Mexico the confidence to act and a clear basis for deciding on ongoing management if the findings support it.
flama@npsmediagroup.com